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What Could Millennials Give Up To Save for a Mortgage Deposit?

Published: 08 October 2018

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Author: Carl Shave - CEO and co-founder
Last updated: 21Jun2024

For many millennials, owning a home can feel like a distant dream, especially when their lives are consumed by smartphones, superfoods and subscription services. And, with UK house prices slowly on the rise, the challenge of getting on the property ladder is becoming even greater for those born between the mid-80s and late-90s.

According to the UK House Price Index for July 2018, the average house price in the UK, excluding London, currently stands at £231,422. Based on a deposit of 10%, it means first-time buyers outside of the capital need to save an average of £23,142 to buy a property, while those in London face having to raise an eye-watering £48,493.

To stand any chance of saving the money they need for their first home, millennials may have little option but to give up some of their favourite things – whether that’s a Netflix subscription, gym membership, or their daily avocado. But how long will they need to go without these essentials in order to raise the necessary funds?

Click here or scroll down to view the full infographic.

No Netflix for 164 years

Most millennials can’t get through an evening, let alone a weekend, without bingeing the latest boxset. However, the harsh reality is that they’d have to curb their Netflix addiction for 164 years to afford a deposit of £19,319. The ‘streaming generation’ would be facing as many years without Spotify or Apple Music, while cinephiles would have to wave goodbye to their Cineworld Unlimited membership for 92 years.

No Nando’s for 28 years

How would a millennial survive without their weekly chicken fix? Well, if you have any aspirations of owning a home, Nando’s would be off the menu for an agonising 28 years. To make matters worse, you’d have to wait 76 years for your next McNugget or 84 years for a Zinger Box Meal. Superfood fanatics, meanwhile, would have to forgo their daily avocado for 54 years, while caffeine addicts would need to cut out that morning Costa for 26 years.

Forget about fitness   

There aren’t many things more ‘millennial’ than smashing down a protein shake after a gruelling gym sesh. Keeping yourself in shape while saving for your ideal home might not be possible, however. To raise the money you need for a deposit, you may have to sacrifice that PureGym membership for 110 years and put away the protein powder for 48 years. You can also forget about those all-important sports massages – but only for 33 years…

Of course, there are better ways to save for a deposit than scrapping all the things you enjoy. By assessing your monthly spending, cutting back on non-essential purchases and setting aside a portion of your salary each month, it shouldn’t take you too long to get yourself on the property ladder. You may also wish to explore one of the various government schemes that offer support to first-time buyers, such as Help to Buy and Right to Buy.

If you live in London, we’ve created a second infographic based on house prices in the capital. Spoiler alert: the numbers are higher. A lot higher. 

Millennial Infographic - Oct 2018_Full Version_Full Infographic

The research for this infographic was conducted exclusively by Just Mortgage Brokers. All prices were accurate as of July 2018 and based on information published online by the featured companies. A second infographic based  


Cable – TV Providers
Amazon Prime
Apple Music
Disney Plus
My Protein
London Tool Kit
Fast Food Menu Prices – KFC
Fast Food Menu Prices – Mcdonalds
Fast Food Menu Prices – Subway
Krispy Kreme
Loot Crate
Hello Fresh
Pact Coffee
Naked Wines
Pure Gym
HD Brows
The Tan Box
Microsoft – Xbox